- Track 3 – Work Smarter
AI for Video Production & Editing: From Trend Mining to Final Delivery
About This Session
Abstract
AI is now being used across the full video production process, from trend research and concept development to visual generation, editing, audio, translation, and final delivery.
In this session, Anthony Bortolussi will share the AI workflows his production company uses on real client projects. Through live demos, case studies, and clips from work created for major brands, he will show how businesses can use AI to develop stronger ideas, create storyboards and visuals, modify existing footage, produce visual effects, clean up audio, generate voiceovers, translate videos, and reduce the cost of animation and post-production.
Examples include clips from projects produced for major brands, an AI-assisted campaign that generated a 34:1 return on investment, and a social video that reached 20,000 views in one day.
The session will also examine where AI output still falls short, when traditional production remains the better option, and why experienced creative direction and human review are still essential.
Key Takeaways
See how AI can be used at each stage of the video production process.
Learn which tools can reduce production, animation, editing, and localization costs.
Understand where AI works well, where it fails, and when human production is still required.
Speakers
Anthony Bortolussi
Create Video
Anthony Bortolussi is the Managing Director of Create Video, a Vancouver-based video production agency helping businesses create strategic video content for marketing, sales, recruitment, events, and internal communications. He has more than 20 years of experience in video production and marketing, with a background that includes an MBA, a Bachelor of Motion Picture Arts, and...
Track
- Track 3 – Work Smarter
Date
November 5, 2026
Time
10:15 am
–
11:00 am
Room
Saanich Room